Australia’s regime of protective tariffs on textile, clothing and footwear (TCF) imports has been gradually reducing since the ‘90s, leaving the local manufacturing sector exposed to low cost imports. Victoria was particularly vulnerable to any downsizing in manufacturing and related job losses.
In parallel, Australian products, particularly those made from Australian fibre were increasingly in demand around the world. The tyranny of distance and inward policies had left the sector with few skills, knowledge or contacts to take advantage of the opportunities to expand into new, large international markets.
The Victorian Department of Innovation, Industry & Regional Development commissioned Apical International to deliver a series of “Market Access & Development” forums to the Victorian textile, clothing and footwear industry.
The program of forums proved to be an efficient, lucid and potent method to distribute information to the industry on the opportunities in new market,s while identifying and addressing relevant market access issues.
Apical International commissioned commercial research to inform the content of the forums to ensure industry had access to the latest information on local and global market trends. The forums also provided a ‘how to’ export component to meet the needs of a major segment within the industry. Themes included:
A comprehensive website, managed by Apical International, supported the forums and provided the industry with access to the market research.